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I believe the web is a lot simpler than we are making it out to be.

The whole concept of building a website is less about the website and more about the space you create for connection.

I’ve worked with web development, programming, and marketing for almost 20 years. The past 10 years I advised for multiple web and advertising agencies. The point, I’ve gotten to see a lot of businesses and a lot of website.

I see businesses coming to web developers for a website and web developers delivering a website. “Well, isn’t that how it is supposed to be?”, I hear you ask. Not really, the business really didn’t come for a website, they came to grow, connect, impact – to increase sales and retain customers.

We need to see a shift from delivering website to delivering value. The traditional website might not be the best platform for you to reach your goals.

There are many “systems” for generating and nurturing leads. Many ways to create a space for connection. Many tools to build communication.

The web has changed. Web developers and designers need to deliver more than a website. Businesses need to expect more than a website. It’s time to discover how you can better connect with your customers.