BISVI Digital Leadership Blog
Business Technology SimplifiedA blog for small and medium business owners and leaders – simplify and understand technology, marketing, and digital media.
The Ultimate Business & Marketing Tech Stack
Much of what I do in both my CTO and e-commerce advisory services is help organizations choose and transition into the right tech stack for where they are now and where they will be going in the future. These are often painful and expensive moves that are forced when...
YOUR Best Email Marketing Comparison: ActiveCampaign vs GetResponse vs MailerLite vs MailChimp vs ConvertKit vs Drip vs Others
As per usual, we're looking for the best email marketing software for YOU. Most reviews are pointless - the best email marketing software for them, may not be the best for you. It's why I wrote Simplify Online and why I advocate for advisory before development and why...
Why Every Business Needs a CTO
Do you have someone that holds your vision in one hand and digital strategy in the other? Larger companies do. It’s called a Chief Technology Officer (CTO) and they make sure the technology and digital strategy all line up with the future goals and mission of the...
Simple & Powerful High-Value Sales Funnel Stacks
Bisvi "Stacks" are optimized integrations of multiple tools to simplify, drive sales, and help you do what you do best. Building custom stacks for clients is a part of what we offer in our Express Advisory and On-Demand CTO Services. Who is the Sales Funnel Stack For?...
GDPR Simplified for US Businesses
What is GDPR? The GDPR is the "General Data Processing Regulation", legislation by the European Union that from May, 25th 2018, does two primary things: Establishes personal data rights for individuals in the EU Sets principles for how businesses should store and...
The New Web – Businesses Connecting with Customers
I believe the web is a lot simpler than we are making it out to be. The whole concept of building a website is less about the website and more about the space you create for connection. I've worked with web development, programming, and marketing for almost 20 years....
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